The HTC Desire 728 Ultra is a 2016 Android 5.1.1 smartphone powered by the Mediatek MT6753 (28 nm) with 3GB and 32GB internal storage. It features a 5.5", Super LCD2, 720.0x1280.0 display and is available in Black Gold, Cappuccino Brown.

The Desire 728 Ultra is equipped with a Li-Po 2800 mAh, non-removable, a 13 MP, 1080p@30fps main camera, a 5 MP, 1080p@30fps front camera. The device uses a Nano-SIM + Nano-SIM configuration. It weighs 153 g.

A bootloop on the HTC Desire 728 Ultra occurs when the device repeatedly restarts without fully loading Android. This is commonly caused by a failed software update, corrupted system files, or an incompatible app. Most bootloops can be resolved without losing data by clearing the cache partition first before attempting a factory reset.

Factory reset may be needed as a last resort — erases all data.