The Plum Optimax 11 is a 2018 Android 6.0 smartphone powered by the Spreadtrum SC7731G with 1GB and 16GB internal storage. It features a 8.0", IPS LCD, 800.0x1280.0 display and is available in Black, White, Gray, Gold, Rose Gold.

The Optimax 11 is equipped with a Li-Ion 3500 mAh battery, a 5 MP, 720p@30fps main camera, a 2 MP front camera. The device uses a Dual SIM (Mini-SIM, dual stand-by) configuration. It weighs 330 g.

Factory resetting your Plum Optimax 11 through the Settings menu is the easiest way to erase all personal data and restore the device to factory defaults. This method is ideal when the phone is still accessible and functional. All apps, contacts, photos and accounts will be permanently removed so ensure you have backed up everything important first.

All personal data, accounts, and apps will be permanently removed.