The BLU Magic is a 2011 Android 2.2 smartphone powered by the Qualcomm MSM7227 Snapdragon S1 with 256MB and 512MB internal storage. It features a 3.2", TFT, 256K colors, 320.0x480.0 display and is available in Black, White.

The Magic is equipped with a Removable Li-Ion 1450 mAh battery, a 15 MP, 320p@18fps main camera. The device uses a Mini-SIM configuration.

A bootloop on the BLU Magic occurs when the device repeatedly restarts without fully loading Android. This is commonly caused by a failed software update, corrupted system files, or an incompatible app. Most bootloops can be resolved without losing data by clearing the cache partition first before attempting a factory reset.

Factory reset may be needed as a last resort — erases all data.